BRAND MANAGEMENT
BRAND MANAGEMENT
Within the brand management and product development courses I have taken at UGA, I have learned the importance of brand identity and the application of various merchandising concepts.
Ready to Wear Project
The Ready to Wear Project completed by myself along with 3 other students was written and crafted based on the Chinese company and brand, Yuhan wang.
Technical Drawings
The Technical Drawings and Flat Lays Project helped me to understand the details in different garments and their importance.
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Identifying Themes
Throughout this project, my group and I were able to identify the main theme and two sub-themes for the Chinese brand, Yuhan Wang. Through this project, we were able to better understand the brand identity and mission conveyed through her Spring/Sumer 2024 show.
I also exercised identifying themes throughout my own style, using the outfits and inspiration for my spring break looks.
Ralph Lauren Case Study
My group and I were assigned the corporation Ralph Lauren, analyzing the current brands within the company. We researched and presented the similarities and differences in the brands, like price point, target market, and service segment. By assessing the current gaps within the company, we were also able to also make suggestions for consumer segments that they company could extend their reach to.