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OMNICHANNEL RESEARCH
OMNICHANNEL RESEARCH
Shopping is no longer found in an overcrowded mall in your hometown. Now, retail is integrated into every aspect of one's connection with the internet. It is the seamless integration of fashion and retail channels to create an optimized customer experience.
Omnichannel Research Pitch Deck
I collaborated with group members to plan an omnichannel retail strategy for a specific target market. We developed market research to further create a brand based on demographic, psychographics, and a matured consumer profile. Making selections such as the merchandise mix and store aesthetic, we were able to create an omnichannel plan for our retailer’s profile.
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